Creating fresh content for your association’s marketing can sometimes be stressful. One moment, you're posting about your latest event, and the next, you're scrambling to come up with something new. Sound familiar? Instead of constantly chasing trends, a smarter approach is to invest in evergreen content—valuable, long-lasting content that stays relevant and continues to engage your audience over time.
Evergreen content helps associations stay visible, save time, and provide continuous value to members without the constant pressure of creating something new every day. Let’s explore how you can build an evergreen content strategy that keeps working for you all year long!
What is Evergreen Content?
Evergreen content is content that remains relevant, useful, and engaging long after it's published. Unlike event promotions, seasonal posts, or trending topics that have a short lifespan, evergreen content can be revisited, reshared, and repurposed to maintain engagement over time.
✔️ Example of Evergreen Content: "The Ultimate Guide to Member Retention for Associations" (Timeless, valuable, and always relevant)
❌ Not Evergreen Content: "Join Our 2025 Annual Conference" (Relevant for a short period, but loses value after the event)
When done right, evergreen content positions your association as a trusted resource, helping to attract new members, engage existing ones, and drive long-term success.
Why Evergreen Content Matters for Associations
Saves Time and Effort
Instead of constantly brainstorming new topics, you can create high-quality content once and use it multiple times throughout the year. This reduces the stress of always needing fresh ideas while keeping your audience engaged.
Boosts Member Engagement
Members may not see your content the first time you post it. But by resharing and repurposing evergreen content, you increase visibility and give members multiple opportunities to engage with it.
Improves SEO and Website Traffic
Search engines love evergreen content. Blog posts, resource guides, and FAQs that stay relevant over time can help drive consistent traffic to your website and improve your association’s search rankings.
Provides Long-Term Value
Well-crafted evergreen content continues to educate and support members long after it's published, positioning your association as a go-to resource in your industry.
Types of Evergreen Content That Work for Associations
Now that we know the benefits, let’s talk about the best types of evergreen content associations should create.
1. How-To Guides and Best Practices
Educational content that teaches members something useful never goes out of style.
Example: “How to Build a Strong Member Engagement Strategy”
2. FAQs About Membership Benefits
New and prospective members will always have questions—so give them the answers!
Example: “What Are the Benefits of Joining Our Association?”
3. Resource Libraries and Toolkits
Create downloadable templates, checklists, and guides that members can refer back to any time.
Example: “Event Planning Checklist for Association Professionals”
4. Member Success Stories and Testimonials
Real-life success stories are powerful and timeless. They showcase the impact of your association and encourage others to join.
Example: “How Our Association Helped a Member Secure a Major Career Opportunity”
5. Educational Videos and Webinars
Instead of letting past webinars collect digital dust, turn them into on-demand resources that new members can access anytime.
Example: “Watch Our Webinar: Mastering Marketing Automation for Associations”
How to Repurpose and Refresh Evergreen Content
To keep evergreen content fresh, update it periodically with new statistics, case studies, or examples. You can also repurpose it into different formats:
- Turn a blog post into an infographic for social media.
- Break down a webinar into short clips and share them as Reels or LinkedIn posts.
- Compile multiple blog posts into an eBook or downloadable guide.
By doing this, you extend the lifespan of your content while reaching members across different platforms.
How to Repurpose and Refresh Evergreen Content
We get it—content creation takes time. That’s why we’ve created fully customisable social media templates to help associations grow their membership and stay consistent with their content marketing.
Explore Our Ready-Made Templates to create professional, engaging content in minutes!
Start Building Your Evergreen Content Strategy Today
Start Building Your Evergreen Content Strategy Today
Evergreen content is one of the smartest ways to maximise your content marketing efforts without constantly reinventing the wheel. By focusing on timeless, high-value content, associations can boost engagement, attract new members, and position themselves as industry leaders—all with less effort.
With the right approach, your content marketing can work for you all year long!
