<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://templates.membershipmarketingschool.com/blogs/author/olena1/feed" rel="self" type="application/rss+xml"/><title>Template Library - Blog by Olena Lima CAE</title><description>Template Library - Blog by Olena Lima CAE</description><link>https://templates.membershipmarketingschool.com/blogs/author/olena1</link><lastBuildDate>Tue, 07 Apr 2026 01:00:10 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Easily Customise Any Template to Match Your Brand in Just a Few Clicks!]]></title><link>https://templates.membershipmarketingschool.com/blogs/post/easily-customise-any-template-to-match-your-brand-in-just-a-few-clicks</link><description><![CDATA[Our fully customisable social media templates are designed with ease in mind. You can effortlessly adjust colours, fonts, and images to match your brand’s unique style!]]></description><content:encoded><![CDATA[
<div class="zpcontent-container blogpost-container "><div data-element-id="elm_R0yfiJZrScmZCP_Zegm3RA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_jtA8sTv7SquFJDvdxTtXRQ" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_pZIbivzzT8qJA2oMbCfT6w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_HjFx1yTLQnmrCL0LvXz0DQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="text-align:left;"><div><span style="font-size:16px;">Brand consistency is key when it comes to marketing your association. Your logo, fonts, and colours create a recognisable identity that helps build trust with your audience. But what if you’re using pre-designed templates for social media, presentations, or marketing materials? No worries—you can easily customise the colours to match your brand in just a few clicks!</span></div></div></div></div>
</div><div data-element-id="elm_hD3GPfWpz7f7fCIsUqhJ8w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><div><span style="font-weight:700;font-size:24px;">Why Customising Your Templates Matters</span></div></div></h2></div>
<div data-element-id="elm_gfbICMwPexodjhjCeesDRw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><ul><li><div style="color:inherit;"><p><span style="font-size:16px;"><span style="font-weight:bold;">Keeps Your Branding Consistent</span> – Every post, flyer, or email should reflect your association’s unique identity.</span></p></div></li><li><span style="color:inherit;font-size:16px;"><span style="font-weight:bold;">Saves Time</span> – Instead of designing from scratch, simply tweak existing templates to match your colors.</span></li><li><span style="color:inherit;font-size:16px;"><div style="color:inherit;"><div><span style="font-weight:bold;">Looks Professional</span> – A cohesive brand presence makes your association appear polished and credible.</div></div></span></li></ul></div></div></div></div></div>
</div><div data-element-id="elm_uJKVAuS6y30ob4AW7O7gGA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:24px;font-weight:700;">How to Quickly Customise Canva Template Colours</span></div></div></div></h2></div>
<div data-element-id="elm_jHI4otcmrQkpzUqaYpx-fA" data-element-type="video" class="zpelement zpelem-video "><style type="text/css"></style><div class="zpvideo-container zpiframe-align-left zpiframe-mobile-align-center zpiframe-tablet-align-center"><iframe title="Embedded Video" class="zpvideo " width="660" height="415" src="https://www.youtube.com/embed/yw0uZlsJW-I?si=Wlnl4Ocx5lWxdWUE" allowfullscreen style="border:0;"></iframe></div>
</div><div data-element-id="elm_spB6bOwjht7-tMNr0lOQ5Q" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">1. <span style="font-weight:bold;">Upload Your Brand Colors –</span> Add your official brand colors to Canva’s “Brand Kit” for easy access (available with Canva Pro). If you’re a free user, no worries! You can still change the colours of the elements manually to match your brand.</span></div><div><span style="font-size:16px;"><span style="color:inherit;"><span style="width:335px;"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXed-yNS5rD60R09UJnIRPQRTZVvS5Jpi_hZW8vqNFMcBotiBHtZYbZv7aiGJksxavMjoloidJ27_HN-eq35T5gi3QHZtz6iutK9FItp5MbsqwjqXBbEnBL0-7gpB6cFgS4Uz4WBbg?key=0C2BO3PRRcFjVFYq88hjbX1J" width="335" height="126" style="width:430.76px !important;height:162px !important;max-width:100% !important;"></span></span></span></div><div><span style="font-size:18px;"><div style="color:inherit;"><div><span style="font-size:16px;">If you want to learn more about setting up your Canva Brand Kits, <a href="https://www.canva.com/help/brand-kit/" title="click here." target="_blank" rel="">click here.</a></span></div><div><br/></div><div><span style="font-size:16px;">2.&nbsp;<span style="color:inherit;"><span style="font-weight:bold;">Click &amp; Change –</span> Select any template element (background, text, icons) and change the colour with a simple click.</span></span></div><div><span style="font-size:16px;"><span style="color:inherit;">3.&nbsp;</span><span style="color:inherit;"><span style="font-weight:bold;">Use &quot;Change All&quot; –</span> Want a fast update? Canva allows you to change all instances of a colour at once, saving time and ensuring uniformity.</span></span></div><div><span style="color:inherit;"><span style="width:182px;"><span style="font-size:16px;"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeCzvMcoL_Hid7dqbOuqxhyFbsSFLXHOF0PPcKcSwLX5Xhe0ATvKq6CNgdJt-ZmTJyF6TYpB-Vo9bwD6eBFEpd499DGeCRRI7vSUzmSxeRx1uKh_Ptzx2_GGiKLGcpNmQZYFyRWmg?key=0C2BO3PRRcFjVFYq88hjbX1J" width="182" height="301" style="width:333px !important;height:550.15px !important;max-width:100% !important;"></span></span></span><span style="color:inherit;"></span></div></div></span></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_sqUt5zvUm3QJW_AQNT4trg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><span style="color:inherit;font-size:24px;font-weight:700;">Ready to give it a go?</span></div></div></div></div></div></div></h2></div>
<div data-element-id="elm_J7kQN6LcQV9rHLVGUyrukA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;"><div style="text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Our fully customisable social media templates are designed with ease in mind. You can effortlessly adjust colours, fonts, and images to match your brand’s unique style—whether you’re after a quick tweak or a complete overhaul. It's all about making your content look professional, on-brand, and totally YOU, with minimal effort!</span></div></div></div></div></div></div></div>
</div><div data-element-id="elm_jtujqvehP-hfD7VhftbRIg" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_jtujqvehP-hfD7VhftbRIg"] .zpimage-container figure img { width: 500px ; height: 625.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-medium zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" style="cursor:pointer;" href="javascript:;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src='https://cdn1.zohoecommerce.com/MMS%20Template%20Promotion%20Colours.gif?storefront_domain=templates.membershipmarketingschool.com' size="medium" alt="" data-lightbox="true"/></picture></a></figure></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 24 Feb 2025 11:49:00 +1100</pubDate></item><item><title><![CDATA[10 Questions That Will Transform Your Association's Content Strategy]]></title><link>https://templates.membershipmarketingschool.com/blogs/post/10-questions-that-will-transform-your-associations-content-strategy</link><description><![CDATA[Started planning your content strategy but feeling lost? Planning your content strategy doesn’t have to feel overwhelming. Our interactive quiz will help you confidently identify your must-have strategies, highlight potential gaps, and set your association's marketing on the right path!]]></description><content:encoded><![CDATA[
<div class="zpcontent-container blogpost-container "><div data-element-id="elm_IOKbTbf0Q06pscSZCe4Ikw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_x5ILwWIMSAO_tczlkLW3yQ" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_JPhEORQIRAy72r0n-xDPwg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_E4wY86UWB-KOEYwNnyWE3A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Content marketing is the backbone of association marketing, driving member engagement, industry influence, and sustained growth. From in-depth industry reports to regular webinars, compelling content keeps your association relevant and valuable. However, creating a successful content strategy takes more than just posting a few blogs or social media updates—it requires a clear plan and consistent effort.</span></div><div><br/></div><div><p><span style="font-size:16px;">A robust content strategy includes:</span></p><ul><li><span style="font-size:16px;">Clear goals and purpose (why are you doing this?)</span></li><li><span style="font-size:16px;">Tying it all back to your association’s vision, mission, and values</span></li><li><span style="font-size:16px;">Knowing your audience with detailed member personas</span></li><li><span style="font-size:16px;">Defining your voice and tone so you sound like you</span></li><li><span style="font-size:16px;">Planning content types, frequency, and themes (content pillars)</span></li><li><span style="font-size:16px;">Crafting key messages and calls to action</span></li><li><span style="font-size:16px;">Distribution strategy (channels)</span></li><li><span style="font-size:16px;">Figuring out how repurpose content (work smarter, not harder!)</span></li><li><span style="font-size:16px;">Funnel strategies to grow, convert, and retain members</span></li><li><span style="font-size:16px;">SEO magic to make sure your content gets found</span></li><li><span style="font-size:16px;">Having the right tools, team, and metrics to measure success</span></li></ul></div><br/><div><span style="font-size:16px;">Are you confident in your current strategy, or could it use a little fine-tuning? That’s where our <a href="https://survey.memberboat.com.au/zs/dzRBM1" title="Association Content Marketing Planning Quiz" target="_blank" rel="" style="font-weight:bold;">Association Content Marketing Planning Quiz</a> comes in. You might be just starting out or refining a well-established strategy—the quiz offers clear insights and actionable steps to take your content marketing to the next level.</span></div><div><br/></div><div><span style="font-size:16px;">In this article, we’ll guide you through how associations can effectively plan, create, improve, and measure their content marketing to achieve impactful results.</span></div></div></div></div>
</div><div data-element-id="elm_qFBTZ4dIWNYJDgcRwWCC-A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 1: Plan with Purpose</span></h2></div>
<div data-element-id="elm_-0Nmn5BbTGoiTCR5R1ZPMw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:16px;">Every successful content marketing strategy starts with a plan. Without one, you’re likely to produce content that feels random or disconnected from your goals. Here’s how to start:</span></p><ul><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Set Clear Goals:&nbsp;</span>What do you want your content to achieve? From increasing event registrations to growing your membership base to improving engagement, having clear objectives will guide your strategy.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Know Your Audience:</span>&nbsp;</span>Understand your members’ needs and challenges. Create member personas that reflect different segments of your audience so you can tailor content specifically to them.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Audit Your Current Content:</span>&nbsp;</span>What’s working? What isn’t? Reviewing your past efforts will help you identify gaps and opportunities.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Choose Your Channels Wisely:&nbsp;</span>Instead of trying to be everywhere at once, focus on where your members already spend their time. Are they active on LinkedIn? Do they engage more through email newsletters or your online community? Spreading your resources too thin across multiple platforms can lead to burnout without delivering real impact. Prioritise a few key channels and optimize them for maximum reach and engagement.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Create a Content Calendar:</span>&nbsp;</span>Plan your content in advance. Align topics with important dates, such as events or awareness days relevant to your industry.</span></li></ul><div><span style="color:inherit;font-size:16px;"><br/></span></div><div><span style="color:inherit;font-weight:bold;font-size:16px;">Don’t know what to post? We’ve created a Canva Template solely for associations to make content planning easier!</span></div></div>
</div><div data-element-id="elm_Jfrh89PFH_7PPB8idp6KJw" data-element-type="image" class="zpelement zpelem-image "><style> @media (min-width: 992px) { [data-element-id="elm_Jfrh89PFH_7PPB8idp6KJw"] .zpimage-container figure img { width: 800px ; height: 450.00px ; } } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="false" data-mobile-image-separate="false" class="zpimage-container zpimage-align-center zpimage-tablet-align-center zpimage-mobile-align-center zpimage-size-large zpimage-tablet-fallback-fit zpimage-mobile-fallback-fit hb-lightbox " data-lightbox-options="
                type:fullscreen,
                theme:dark"><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" style="cursor:pointer;" href="javascript:;"><picture><img class="zpimage zpimage-style-none zpimage-space-none " src='https://cdn1.zohoecommerce.com/30-Day%20Social%20Media%20Content%20Plan%20for%20Associations.png?storefront_domain=templates.membershipmarketingschool.com' size="large" alt="" data-lightbox="true"/></picture></a></figure></div>
</div><div data-element-id="elm_VqLYgXZOTziqYuSMCZzhyA" data-element-type="button" class="zpelement zpelem-button "><style></style><div class="zpbutton-container zpbutton-align-center"><style type="text/css"></style><a role="button" class="zpbutton-wrapper zpbutton zpbutton-type-primary zpbutton-size-md zpbutton-style-none " href="https://www.canva.com/design/DAGaFideQoc/fRXjJZGcTxg3bcViKbG51Q/view?utm_content=DAGaFideQoc&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=publishsharelink&amp;mode=preview" target="_blank"><span class="zpbutton-content">Download Canva Template</span></a></div>
</div><div data-element-id="elm_8KIjwUSfV_1CKaLbBn340A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 2: Find the Right Tools</span></h2></div>
<div data-element-id="elm_HgmyTRdvcxXF7CFPmLcGsA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:16px;">No matter how great your content strategy is, the right tools can make all the difference in executing it smoothly and efficiently. From planning to creation, distribution, and measurement, the right technology can save your team time, reduce stress, and amplify your impact. Here’s how to make the most of them:</span></p><ul><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Planning Tools:&nbsp;</span>Start with tools that help you organise your strategy. Use project management platforms like Trello, Asana, or Monday.com to map out your content calendar, assign tasks, and keep everyone on the same page.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Content Creation Tools:</span>&nbsp;</span>Invest in tools that make content creation easier and more professional. Platforms like Canva for design, Grammarly for editing, and Adobe Creative Cloud for advanced visuals ensure your content stands out.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Distribution Platforms:</span>&nbsp;</span>Use social media scheduling tools such as Buffer, Hootsuite, or Sprout Social to plan and automate posts across multiple channels. Email marketing platforms like Mailchimp can help you engage directly with your audience.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Analytics and Tracking:&nbsp;</span>Measuring the performance of your content is essential. Google Analytics, social media insights, and tools like SEMrush provide valuable data on what’s working and where you can improve.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Specialised Tools for Associations:</span>&nbsp;</span>Consider platforms tailored for associations, such as Higher Logic for community engagement. These tools can help you better align your content strategy with your association’s goals.</span></li></ul><div><span style="color:inherit;font-size:16px;"><br/></span></div><div><span style="color:inherit;font-size:16px;">By using the right tools, your association can ensure that content is not only well-planned but also efficiently executed and continuously optimised. The key is to choose solutions that align with your specific needs and budget while allowing room for growth as your strategy evolves.</span></div></div>
</div><div data-element-id="elm_CeYhizKm2gV_nOS5RZv7Yg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 3: Create Content That Resonates</span></h2></div>
<div data-element-id="elm_7wxSWQnP826zAqGGLiIZ8A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:16px;">Once you have a plan, it’s time to create content that connects with your audience. Remember, your members want value—not just another sales pitch.</span></p><ul><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Be Relevant:&nbsp;</span>Focus on topics that address your members’ pain points or provide solutions. For example, if your members are small business owners, share tips on navigating economic challenges or managing teams.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Use a Variety of Formats:</span>&nbsp;</span>Mix it up with blogs, videos, podcasts, infographics, and social media posts. Different people consume content in different ways, so variety is key.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Keep It Authentic:</span>&nbsp;</span>Highlight real-life examples, such as member success stories or testimonials. Authenticity builds trust and fosters stronger connections with your audience.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Be Consistent:&nbsp;</span>Post regularly and maintain a consistent tone and style across all channels. This reinforces your association’s brand and keeps you top-of-mind for members.</span></li></ul></div>
</div><div data-element-id="elm_g3v2yJy2M6NBGsty7Yzf0w" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 4: Improve Your Content Marketing Game</span></h2></div>
<div data-element-id="elm_MeyNWRzsWFVfq2CfVmv82w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:16px;">Good content marketing is never “one and done.” There’s always room for improvement. Here’s how to take things up a notch:</span></p><ul><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Get Feedback:&nbsp;</span>Ask your members what they want to see more of. Use surveys, polls, or even informal social media posts to gather ideas.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Leverage Data:</span>&nbsp;</span>Look at what’s performing well. Are certain topics getting more clicks, shares, or comments? Focus on creating more of that type of content.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Repurpose Content:</span>&nbsp;</span>Turn a popular webinar into a blog, or compile social media posts into a newsletter. Repurposing saves time and keeps your content fresh.</span></li></ul></div>
</div><div data-element-id="elm_Yl4EXNuyi2DOQVCV2M4keA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 5: Measure and Learn</span></h2></div>
<div data-element-id="elm_K2WtR_kBZw-VwpJieaYh8A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><p><span style="color:inherit;font-size:16px;">To know if your content is working, you need to measure its performance. Metrics give you valuable insights into what’s resonating with your audience—and what needs tweaking.</span></p><ul><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Track Key Metrics:&nbsp;</span>Focus on metrics that align with your goals, such as website traffic, social media engagement, or webinar registrations.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Set Benchmarks:&nbsp;</span></span>Use past performance to set realistic goals and measure progress over time.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Experiment:</span>&nbsp;</span>Don’t be afraid to try new things. Test different types of content, headlines, or posting times to see what gets the best results.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Adjust Your Strategy:&nbsp;</span>Use the data you collect to refine your content marketing efforts. This iterative process ensures continuous improvement.</span></li></ul></div>
</div><div data-element-id="elm_Up21zraP87eu80jXetLKcw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Ready to Take Your Content Marketing to the Next Level?</span></h2></div>
<div data-element-id="elm_0HBT1EkDiIN6zirPNFZicg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Creating a successful content marketing strategy isn’t just about ticking boxes—it’s about building meaningful connections, delivering real value, and driving results for your association.</span></div><div><br/></div><div><span style="font-size:16px;">It’s time to stop guessing and start planning with purpose. Let the <a href="https://survey.memberboat.com.au/zs/dzRBM1" title="quiz" target="_blank" rel="" style="font-weight:bold;">quiz</a> be your first step toward creating content that engages your members, grows your audience, and showcases the unique value of your association.</span></div><div><br/></div><div><span style="font-size:16px;">Need expert guidance? <a href="https://memberboat.com.au/" title="MemberBoat" target="_blank" rel="" style="font-weight:bold;">MemberBoat</a> is here to help! Whether you need a content strategy overhaul or just some fine-tuning, we can work with you to create a plan that aligns with your goals.</span></div></div></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 20 Feb 2025 13:31:00 +1100</pubDate></item><item><title><![CDATA[The Secret to Consistent Membership Growth: Lead Generation, Nurturing and Conversion with Marketing Automation]]></title><link>https://templates.membershipmarketingschool.com/blogs/post/the-secret-to-consistent-membership-growth</link><description><![CDATA[<img align="left" hspace="5" src="https://templates.membershipmarketingschool.comThe-Secret-to-Consistent-Membership-Growth.png"/>Member retention, engagement, and delivering value to existing members are essential aspects of a thriving association. However, a key opportunity for ]]></description><content:encoded><![CDATA[
<div class="zpcontent-container blogpost-container "><div data-element-id="elm_CGKPSj26QPy7t0160oulKg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_zX0ZrX3FTleVYLMrYMgOXA" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_gbgjgFAkRkuFqHfbc0q60w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_m2cAHU33QHiYb6IQxvzG0w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><span style="font-size:16px;">Member retention, engagement, and delivering value to existing members are essential aspects of a thriving association. However, a key opportunity for membership growth lies in attracting new members. This involves building a database of non-member individuals and organisations that can benefit from the association’s offerings—<a href="https://memberboat.com.au/how-to-create-landing-page/" title="what’s known in sales terms as lead generation" target="_blank" rel="">what’s known in sales terms as lead generation</a> —and engaging them in meaningful ways that lead to membership.</span></div></div><div style="text-align:left;"><br/></div><div style="text-align:left;color:inherit;"><span style="font-size:16px;">By embracing innovative outreach strategies and harnessing the power of marketing automation, associations can enhance their efforts to grow a sustainable membership base. In this article, we’ll explore practical examples and strategies for expanding your reach and welcoming new members into your community.</span></div></div>
</div><div data-element-id="elm_ngNuI4NxQxWn-j8qMxSjgA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="color:inherit;">What exactly is lead generation and why is it essential for associations?</span></h2></div>
<div data-element-id="elm_Xzd25YBrfjQbPHkpft8jlA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><span style="color:inherit;font-size:16px;">Lead generation is like opening the door to new possibilities. <a href="https://memberboat.com.au/lead-generation/" title="It’s about attracting and capturing the interest of potential members" target="_blank" rel="">It’s about attracting and capturing the interest of potential members</a> who could really benefit from what your association offers. Think of it as the start of a relationship where you’re getting to know people who might just be the perfect fit for your community. This might not be at the top of your mind but lead generation can really make a difference in growing your membership when done right.</span></div></div><div style="color:inherit;"><span style="color:inherit;font-size:16px;"><span style="color:inherit;"><br/></span></span></div><div style="color:inherit;"><span style="color:inherit;font-size:16px;"><span style="color:inherit;">Here are some benefits associations gain from having a lead generation strategy:</span></span></div><div style="color:inherit;"><ul><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Consistent membership growth:&nbsp;</span>Lead generation helps you keep that membership growth steady. Instead of just waiting for referrals or hoping people stumble across your association, you’re actively bringing in new prospects who are genuinely interested.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Finding the right people</span>:&nbsp;</span>Not all leads are created equal, right? Lead generation lets you focus on finding people who are truly a good match for your association. Imagine being able to attract members who are already excited about what you offer—those are the people who will engage, participate, and stick around.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Cost-effective member recruitment:</span>&nbsp;</span>Let’s talk about budget! Lead generation is the most cost-effective way of membership recruitment. In the next article, we’ll discuss great ways to attract leads without breaking the bank. Plus, with marketing automation, you can streamline the whole process, so you’re spending less time and effort while getting better results.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Gaining valuable insights:</span>&nbsp;</span>Lead generation is also a goldmine of information. By tracking what content your leads engage with, which emails they open, and what they’re interested in, you identify potential members and get a better understanding of what your audience really wants. These insights help you fine-tune your marketing strategies, so you’re always improving and getting better results. Plus, it can guide other areas of your work, like planning events or developing new member benefits.</span></li></ul><div><span style="color:inherit;font-size:16px;"><br/></span></div><div><span style="color:inherit;font-size:16px;">Now that we’ve listed the benefits of having a lead generation plan, where do you even start? It doesn’t have to be complex, so here are three easy steps to help you get started.</span><span style="font-size:16px;"></span></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_1vE_qq7fFLnvGfElnN_j3A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 1: Generate Leads</span></h2></div>
<div data-element-id="elm_2IyLA84nMGw6b5Ju9gk6TA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="font-size:16px;">The foundation of any membership growth strategy starts with lead generation. The goal here is to attract individuals who may be interested in what your association offers and capture their information so you can nurture them into loyal members.</span></div><br/><div><span style="color:inherit;font-size:16px;">To do this, you’ll need a compelling lead magnet—something that captures the attention of potential members. This could be an insightful piece of content, an interactive online tool, or even a chance to win a prize at your exhibition stand. Essentially, a lead magnet is anything of value that encourages someone to share their contact details with you.</span></div><div><span style="color:inherit;font-size:16px;"><br/></span></div><div><span style="color:inherit;font-size:16px;">Once you’ve captured their interest, you need a system for collecting and managing their information. Whether you use a traditional approach, like a bowl at your exhibition booth for business cards, or a modern method, such as a landing page with a contact form, it’s essential to store these leads’ contact details in your database efficiently.</span></div><br/><div><span style="color:inherit;font-size:16px;">Here are some ideas on how to generate leads popular among associations:</span></div><div><span style="color:inherit;font-size:16px;"><br/></span></div><div><ul><li><span style="font-size:16px;"><span style="color:inherit;"><span style="color:inherit;"><span style="font-weight:bold;">Turn your webinars into evergreen content:</span>&nbsp;</span></span><span style="color:inherit;">Webinars are a great way to engage your audience and provide valuable information. But why stop there? Offer recordings of your popular webinar as on-demand on your website in exchange for contact information. This way, you keep generating new leads long after the live event is over. It’s like giving your content a second life!</span></span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Use industry reports or white papers as lead magnets:&nbsp;</span>These resources attract individuals who are actively seeking information in your field. Make sure these are easy to find on your website and promote them through your email campaigns, social media, and newsletters.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Add an Expression of Interest (EOI) form on your website:</span>&nbsp;</span>Expression of Interest (EOI) forms can be powerful tools for lead generation. Often, visitors may find your website when a program isn’t active or they might have just missed your big conference. Whether you’re running an awards or mentoring program, or annual conference, creating an EOI form is an excellent way to generate leads for next year’s program. It’s a straightforward method to capture contact details from visitors interested in your initiatives, ensuring you can keep them informed about future opportunities. By collecting EOIs, you can build a database of engaged individuals who are eager to participate in upcoming events.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Engage with interactive tools like quizzes:&nbsp;</span>People love quizzes! They’re not just fun; they’re also a powerful lead-generation tool. Take, for instance, the quiz we’ve developed that lets associations know how personalised their member engagement efforts are. Once they’re done with the quiz, we offer tailored recommendations based on their answers. It’s been a hit for capturing leads while keeping them engaged. Plus, the data you collect from these quizzes can help you better understand and segment your audience, making your marketing even more effective.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Offer a basic, free membership or trial:&nbsp;</span>Some people just need a little taste of what they’re curious about before they’re ready to dive in. Offering a basic, free level of membership or a trial is a great way to capture leads. It lets potential members experience the benefits your association offers without the pressure of committing to a paid membership right away. It’s a win-win!</span></li></ul></div></div></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_9k5asKLfWHba3tiTJYNBYQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 2: Promote your lead magnet</span></h2></div>
<div data-element-id="elm_OAjBu5qX6folsU0va8OsZg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Now that you’ve identified your lead magnets, it’s time to make sure people actually see it! You’d be surprised how often associations miss out on easy wins when it comes to promotion.</span></div><div><br/></div><div><span style="font-size:16px;">For example, some associations overlook something as simple as placing a newsletter subscription form in a visible spot on their website. Make sure your “Subscribe to our newsletter” button is front and center on your homepage, as well as in other key areas like your blog or resources page. It’s one of the easiest ways to keep the conversation going with potential members.</span></div><div><span style="color:inherit;font-size:16px;"><img src="https://memberboat.com.au/wp-content/uploads/2024/08/Lead-magnet-promotion-768x431.png" alt="The photo describes where to place your newsletter on your website"></span></div><div style="color:inherit;"><div><span style="font-size:16px;">Get even more targeted by adding specific sign-up forms on relevant pages of your site. For example, if you’ve got an event page, include a form where visitors can subscribe to updates about upcoming events. This way, you’re not just collecting emails—you’re making sure your communications are spot-on with what your leads are actually interested in.</span></div><div><br/></div><div><span style="font-size:16px;">And of course, you’ve got to get the word out far and wide. Share your lead magnets on all your digital channels—post them on social media, promote with digital advertising or include QR codes during your events. The more places your lead magnets show up, the more leads you’re going to pull in. It’s all about making sure that the great content you’ve created gets the attention it deserves!</span></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_Zb3tp847s_vCNGP6Pwxh3g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="color:inherit;">Step 3: Nurture your leads through Marketing Automation</span></h2></div>
<div data-element-id="elm_lHyY5jDCfxUHmg9e1M03iQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><span style="color:inherit;font-size:16px;">Imagine your lead generation strategy worked and now you have a hundred new leads. What are you going to do next?&nbsp; Of course, you need to introduce yourself and build relationships with these leads, in sales terms, to nurture them! Think of this as building a relationship, one that will hopefully lead to membership. It’s not just about collecting names and emails; it’s about guiding them towards becoming active, engaged members of your association.</span></div><div style="color:inherit;"><ul><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Qualify your leads:</span>&nbsp;</span>Not all leads are equal. For example, a school student might download your report for an assignment, while others are genuinely interested and eager to join your association. Qualifying your leads means identifying those who show the most interest and focusing your efforts on them. Not every lead is ready to become a member immediately, so it’s crucial to prioritise those who are most engaged and likely to convert with just a little follow-up, such as a friendly phone call.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Use marketing automation to identify hot leads:</span>&nbsp;</span>Lead scoring is like giving each of your prospects a score that tells you how valuable they might be to your association. Most marketing automation platforms allow you to assign numeric values to different actions your leads take. For example, someone who spends time browsing key pages on your website, downloads a resource, or interacts with your social media posts might earn points for those actions. The more engaged they are, the higher their score. Leads with higher scores might be ready for direct follow-up from your membership team—these are your hot leads. On the other hand, leads with lower scores might need a bit more nurturing before they’re ready to make a commitment.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Create an automated email sequence:&nbsp;</span>One of the best ways to nurture your leads is through an automated email sequence. Start off with a warm welcome email that thanks them for their interest and delivers the lead magnet they requested. This is your chance to make a great first impression! Next, send a series of emails that gradually introduce your association and ask more questions about the lead to learn more about them.<div style="color:inherit;"><div>For example, you can ask to update their subscription preferences. You might want to share success stories, highlight the value your association offers, and give them a peek into the community they could be a part of. Another thing is to incorporate a <a href="https://memberboat.com.au/creating-personalised-member-experiences/" title="personalised touch to your emails based on their persona. " target="_blank" rel="">personalised touch to your emails based on their persona. </a>Think of it like telling a story—each email is a new chapter that pulls them in a little deeper.</div></div></span></li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_led78suajpNbiTXTchRRpw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-align-left " data-editor="true"><span style="color:inherit;">Onboarding and Beyond</span></h2></div>
<div data-element-id="elm_Hnx1ubh10Viw19D1CSflVw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div><span style="font-size:16px;">Once someone decides to join your association, your job is far from done. The onboarding process, <a href="https://memberboat.com.au/creating-a-seamless-member-experience-how-to-leverage-service-touchpoints-in-your-association/" title="a part of your overall digital touchpoints" target="_blank" rel="">a part of your overall digital touchpoints</a>, is important because it sets the tone for their entire experience with you. A well-thought-out onboarding sequence will help new members feel welcomed, informed, and excited about what’s to come.</span></div></div><div><br/></div><div><div><span style="font-size:16px;">And don’t forget to <a href="https://memberboat.com.au/marketing-automation-tools/" title="keep engaging with your members" target="_blank" rel="">keep engaging with your members</a> over time. Regular communication, meaningful interactions, and a<a href="https://memberboat.com.au/enhancing-member-experience-mx-best-practices-for-associations/" title=" seamless member experience (MX)" target="_blank" rel=""> seamless member experience (MX)</a> will help them see the ongoing value of their membership and keep them connected to your association. After all, the goal isn’t just to get new members—it’s to keep them for the long haul.</span></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 18 Feb 2025 12:56:07 +1100</pubDate></item><item><title><![CDATA[Evergreen Content Strategies for Associations: How to Create Content That Works Year-Round]]></title><link>https://templates.membershipmarketingschool.com/blogs/post/evergreen-content-strategies-for-associations-how-to-create-content-that-works-year-round</link><description><![CDATA[<img align="left" hspace="5" src="https://templates.membershipmarketingschool.comEvergreen Content Strategies for Associations How to Create Content That Works Year-Round.png"/>Creating fresh content for your association’s marketing can sometimes be stressful. One moment, you're posting about your latest event, and the next, ]]></description><content:encoded><![CDATA[
<div class="zpcontent-container blogpost-container "><div data-element-id="elm_-Sjqrpf4QgCeXTvMDFHakg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_fIISkLTaTieRdE7qrye_fw" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_P3pzI25QSYOD6PebVOcQUA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_CI3-icYpQd6EqW40D4z3SQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div style="color:inherit;text-align:left;"><span style="font-size:16px;">Creating fresh content for your association’s marketing can sometimes be stressful. One moment, you're posting about your latest event, and the next, you're scrambling to come up with something new. Sound familiar? Instead of constantly chasing trends, a smarter approach is to invest in evergreen content—valuable, long-lasting content that stays relevant and continues to engage your audience over time.</span></div><div style="color:inherit;text-align:left;"><span style="font-size:16px;"><br/></span></div><div style="text-align:left;color:inherit;"><span style="font-size:16px;">Evergreen content helps associations stay visible, save time, and provide continuous value to members without the constant pressure of creating something new every day. Let’s explore how you can build an evergreen content strategy that keeps working for you all year long!</span></div></div></div></div></div>
</div><div data-element-id="elm_dZRu2gBXwtfWHvCAA2377A" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">What is Evergreen Content?</span></h2></div>
<div data-element-id="elm_uvYeRnH0LFENxlnE0x8z2g" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div><div style="color:inherit;"><div><span style="font-size:16px;">Evergreen content is content that remains relevant, useful, and engaging long after it's published. Unlike event promotions, seasonal posts, or trending topics that have a short lifespan, evergreen content can be revisited, reshared, and repurposed to maintain engagement over time.</span></div><div><br/></div><div><span style="font-size:16px;">✔️ Example of Evergreen Content: &quot;The Ultimate Guide to Member Retention for Associations&quot; (Timeless, valuable, and always relevant)</span></div><br/><div><span style="font-size:16px;">❌ Not Evergreen Content: &quot;Join Our 2025 Annual Conference&quot; (Relevant for a short period, but loses value after the event)</span></div><div><br/></div><div><span style="font-size:16px;">When done right, evergreen content positions your association as a trusted resource, helping to attract new members, engage existing ones, and drive long-term success.</span></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_wWzbs3Yo5IMW2c0IuzSedw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Why Evergreen Content Matters for Associations</span></h2></div>
<div data-element-id="elm_5iQDxZXgwmPwiMlLSVmqAQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;font-weight:bold;">Saves Time and Effort</span></div><div><span style="font-size:16px;">Instead of constantly brainstorming new topics, you can create high-quality content once and use it multiple times throughout the year. This reduces the stress of always needing fresh ideas while keeping your audience engaged.</span></div><div><span style="font-size:16px;color:inherit;"><br/></span></div><div><span style="font-size:16px;color:inherit;font-weight:bold;">Boosts Member Engagement</span></div><div><span style="font-size:16px;">Members may not see your content the first time you post it. But by resharing and repurposing evergreen content, you increase visibility and give members multiple opportunities to engage with it.</span></div><br/><div><span style="font-size:16px;color:inherit;font-weight:bold;">Improves SEO and Website Traffic</span></div><div><span style="font-size:16px;">Search engines love evergreen content. Blog posts, resource guides, and FAQs that stay relevant over time can help drive consistent traffic to your website and improve your association’s search rankings.</span></div><br/><div><span style="font-size:16px;color:inherit;font-weight:bold;">Provides Long-Term Value</span></div><div><span style="font-size:16px;">Well-crafted evergreen content continues to educate and support members long after it's published, positioning your association as a go-to resource in your industry.</span></div><div><br/></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_5whuQQ7GZdiIz6dI3FkexA" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Types of Evergreen Content That Work for Associations</span></h2></div>
<div data-element-id="elm_Cybe9xqgl1_VGkQQRrIZMQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Now that we know the benefits, let’s talk about the best types of evergreen content associations should create.</span></div><br/><div><span style="font-size:16px;color:inherit;font-weight:bold;">1. How-To Guides and Best Practices</span></div><div><span style="font-size:16px;">Educational content that teaches members something useful never goes out of style.</span></div><br/><div><span style="font-size:16px;font-style:italic;">Example: “How to Build a Strong Member Engagement Strategy”</span></div><div><br/></div><div><span style="font-size:16px;font-weight:bold;">2. FAQs About Membership Benefits</span></div><div><span style="font-size:16px;">New and prospective members will always have questions—so give them the answers!</span></div><br/><div><span style="font-size:16px;font-style:italic;">Example: “What Are the Benefits of Joining Our Association?”</span></div><br/><div><span style="font-size:16px;color:inherit;font-weight:bold;">3. Resource Libraries and Toolkits</span></div><div><span style="font-size:16px;">Create downloadable templates, checklists, and guides that members can refer back to any time.</span></div><br/><div><span style="font-size:16px;font-style:italic;">Example: “Event Planning Checklist for Association Professionals”</span></div><br/><div><span style="font-size:16px;color:inherit;font-weight:bold;">4. Member Success Stories and Testimonials</span></div><div><span style="font-size:16px;">Real-life success stories are powerful and timeless. They showcase the impact of your association and encourage others to join.</span></div><br/><div><span style="font-size:16px;font-style:italic;">Example: “How Our Association Helped a Member Secure a Major Career Opportunity”</span></div><br/><div><span style="font-size:16px;color:inherit;font-weight:bold;">5. Educational Videos and Webinars</span></div><div><span style="font-size:16px;">Instead of letting past webinars collect digital dust, turn them into on-demand resources that new members can access anytime.</span></div><br/><div><span style="font-size:16px;font-style:italic;">Example: “Watch Our Webinar: Mastering Marketing Automation for Associations”</span></div></div></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_RKJ_Hq4uP3649oFlcLUtxQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">How to Repurpose and Refresh Evergreen Content</span></h2></div>
<div data-element-id="elm_PJcJXOCpJbYP_Bw8gdzPJA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">To keep evergreen content fresh, update it periodically with new statistics, case studies, or examples. You can also repurpose it into different formats:</span></div><div><ul><li><span style="font-size:16px;color:inherit;">Turn a blog post into an infographic for social media.</span></li><li><span style="font-size:16px;">Break down a webinar into short clips and share them as Reels or LinkedIn posts.</span></li><li><span style="font-size:16px;">Compile multiple blog posts into an eBook or downloadable guide.</span></li></ul></div><div><span style="color:inherit;font-size:16px;">By doing this, you extend the lifespan of your content while reaching members across different platforms.</span></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_4Rok3t9jbbjeK-x6y8-kFw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">How to Repurpose and Refresh Evergreen Content</span></h2></div>
<div data-element-id="elm_SGC8giE_fQGjQd_BkwClcw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">We get it—content creation takes time. That’s why we’ve created fully customisable social media templates to help associations grow their membership and stay consistent with their content marketing.</span></div><div><span style="font-size:16px;color:inherit;"><br/></span></div><div><span style="font-size:16px;color:inherit;">Explore Our Ready-Made Templates to create professional, engaging content in minutes!&nbsp;</span></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_a7i7qgMDO7lgujBqlzmJxQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><div>Start Building Your Evergreen Content Strategy Today</div></div></h2></div>
<div data-element-id="elm_kOporImahsO_yQX1NeB8dQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Evergreen content is one of the smartest ways to maximise your content marketing efforts without constantly reinventing the wheel. By focusing on timeless, high-value content, associations can boost engagement, attract new members, and position themselves as industry leaders—all with less effort.</span></div><br/><div><span style="font-size:16px;color:inherit;">With the right approach, your content marketing can work for you all year long!</span></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 12 Feb 2025 11:49:00 +1100</pubDate></item><item><title><![CDATA[The Power of Consistency: Why Associations Need a Strong Content Marketing Strategy]]></title><link>https://templates.membershipmarketingschool.com/blogs/post/the-power-of-consistency-why-associations-need-a-strong-content-marketing-strategy</link><description><![CDATA[<img align="left" hspace="5" src="https://templates.membershipmarketingschool.comThe Power of Consistency Why Associations Need a Strong Content Marketing Strategy.png"/>Social media platforms have become indispensable for associations aiming to foster community, disseminate information, and engage with both current an ]]></description><content:encoded><![CDATA[
<div class="zpcontent-container blogpost-container "><div data-element-id="elm_5TcPwO6-QIOhUcTqYyjJrQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_m3WEDHzdSlqovAmmhTwOLg" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_N2FTb3xtTbqcgQKmKRoY4Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_NVXi-c0IRQGu3sE22n46qQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;text-align:left;"><div><div style="color:inherit;"><span style="font-size:16px;">Social media platforms have become indispensable for associations aiming to foster community, disseminate information, and engage with both current and potential members. It’s where your members are hanging out, connecting, and (hopefully) engaging with your content. But just posting here and there isn’t enough. One week, you’re excited about posting, and the next, you’re scrambling for ideas or skipping social media altogether. But here’s the thing: consistency is the secret sauce to making content marketing work for your association.</span></div><div><br/></div><div style="color:inherit;"><span style="font-size:16px;">When done right, consistent content marketing keeps your members engaged, strengthens your brand, and helps your association grow. So, let’s talk about why showing up regularly with valuable content is one of the best things you can do for your association.</span></div></div></div></div></div>
</div><div data-element-id="elm_M7KwVT5wN6KoWaBezS7WTw" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><div>Why Consistency in Content Marketing Matters for Associations</div></div></h2></div>
<div data-element-id="elm_TFzJkn39YAi-2E16Da8Stw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="text-align:left;"><div style="color:inherit;"><span style="font-size:16px;font-weight:bold;">1. It Builds Trust and Authority</span></div><div style="color:inherit;"><span style="font-size:16px;">People join associations because they want to be part of a trusted and valuable community. By consistently sharing insights, industry trends, member stories, and helpful resources, you reinforce your association’s expertise. When members and potential members see your content regularly, they recognise your organisation as a go-to source for information.</span></div><br/><div><span style="font-size:16px;font-weight:bold;font-style:italic;color:rgb(1, 129, 152);">An association that shares weekly LinkedIn articles on industry trends will become a trusted thought leader. A competitor that posts once every few months? Not so much.</span></div><br/><div style="color:inherit;"><span style="font-size:16px;font-weight:bold;">2. It Keeps Your Members Engaged</span></div><div style="color:inherit;"><span style="font-size:16px;">Engagement isn’t just about posting—it’s about showing up consistently in your members’ feeds, inboxes, and conversations. When members regularly see your content, they’re more likely to interact, participate in discussions, and attend events.</span></div><br/><div><span style="font-size:16px;font-weight:bold;font-style:italic;color:rgb(1, 129, 152);">An association that consistently shares monthly webinars, interactive polls, or behind-the-scenes content will keep members engaged throughout the year—not just during renewal season.</span></div><br/><div style="color:inherit;"><span style="font-size:16px;font-weight:bold;">3. It Helps Attract New Members</span></div><div style="color:inherit;"><span style="font-size:16px;">Think about it—if someone is considering joining your association, but visits your website and sees outdated blog posts or an inactive social media page, what impression will that leave?&nbsp;</span><span style="color:inherit;font-size:16px;">On the flip side, a vibrant and active content strategy signals that your association is thriving and worth being a part of. Consistently sharing success stories, event highlights, and member benefits keeps you on top of mind for potential members.</span></div><br/><div><span style="font-size:16px;font-style:italic;color:rgb(1, 129, 152);font-weight:bold;">An association that regularly shares success stories from members, testimonials, and professional growth tips will naturally attract new members who see the value in joining.</span></div><br/><div style="color:inherit;"><span style="font-size:16px;color:inherit;font-weight:bold;">4. It Strengthens Event Promotions</span></div><div style="color:inherit;"><span style="font-size:16px;">Promoting an event once and expecting a big turnout? That rarely works. Regular event promotion through blogs, social posts, countdowns, and reminders keeps the momentum going and ensures your audience stays excited and informed.</span></div><br/><div><span style="font-size:16px;font-weight:bold;font-style:italic;color:rgb(1, 129, 152);">An association that consistently shares weekly event spotlights, speaker interviews, and early-bird discount reminders will see much higher engagement than one that only posts about the event two weeks before.</span></div><br/><div style="color:inherit;"><span style="font-size:16px;color:inherit;font-weight:bold;">5. It Makes Your Marketing Efforts More Efficient</span></div><div style="color:inherit;"><span style="font-size:16px;">When you have a structured content plan, you’re not scrambling for ideas at the last minute. Instead, you have a clear roadmap that saves time, reduces stress, and ensures your messaging is aligned across all platforms.</span></div><div style="color:inherit;"><span style="font-size:16px;color:inherit;"><br/></span></div><div><span style="font-size:16px;font-weight:bold;font-style:italic;color:rgb(1, 129, 152);">An association that uses a 30-day social media calendar will never run out of content ideas, making marketing efforts smoother and more strategic. (Psst... we’ve created one just for associations!)</span></div><div style="color:inherit;"><br/></div><div style="color:inherit;"><div style="color:inherit;"><div><div><span style="font-size:16px;font-weight:bold;"><a href="https://www.canva.com/design/DAGaFideQoc/fRXjJZGcTxg3bcViKbG51Q/view?utm_content=DAGaFideQoc&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=publishsharelink&amp;mode=preview" target="_blank" rel="">Download Our 30-Day Social Media Content Calendar to stay consistent and organised.</a></span></div></div><div><br/></div><div><div style="color:inherit;"><div><div><span style="font-size:16px;">But that’s not all! We know that creating high-quality, engaging content can be time-consuming, which is why we’ve designed fully customisable social media templates to help associations grow their membership. These templates are easy to use, professional-looking, and tailored specifically for associations like yours.</span></div></div><div><span style="font-size:16px;"><br/></span></div><div><div><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;"><a href="/collections/4011673000000249031/all-products" title="Check out our Ready-Made Social Media Templates to create eye-catching posts in minutes and boost your association’s online presence effortlessly!" rel="">Check out our Ready-Made Social Media Templates to create eye-catching posts in minutes and boost your association’s online presence effortlessly!</a></span></span></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_im7187TQxALw07p_48KaUQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><div style="color:inherit;"><div style="color:inherit;"><div><span style="color:inherit;">Final Thoughts: Show Up, Stay Consistent, and Watch Your Association Grow</span></div></div></div></h2></div>
<div data-element-id="elm_9nGK5A4dGSysZ6U0ekq5BQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Consistency in content marketing isn’t just about posting regularly—it’s about creating a rhythm that keeps your members engaged, attracts new audiences, and strengthens your association’s brand.&nbsp;</span><span style="color:inherit;font-size:16px;">If you’re ready to make content marketing easier and more effective, start by using the right tools:</span></div><br/><div><ul><li><span style="font-size:16px;color:inherit;"><a href="https://www.canva.com/design/DAGaFideQoc/fRXjJZGcTxg3bcViKbG51Q/view?utm_content=DAGaFideQoc&amp;utm_campaign=designshare&amp;utm_medium=link&amp;utm_source=publishsharelink&amp;mode=preview" title="Download our 30-Day Content Calendar to take the guesswork out of what to post." target="_blank" rel="">Download our 30-Day Content Calendar to take the guesswork out of what to post.</a></span></li><li><span style="font-size:16px;"><a href="/collections/4011673000000249031/all-products" title="Grab our Ready-Made Templates to create stunning, professional content in minutes." rel="">Grab our Ready-Made Templates to create stunning, professional content in minutes.</a></span></li></ul></div><div><span style="font-size:16px;color:inherit;"><br/></span></div><div><span style="font-size:16px;color:inherit;">With a little planning and the right resources, your association can stay consistent, visible, and valuable in 2025 and beyond!</span></div></div></div></div></div></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Mon, 10 Feb 2025 11:49:00 +1100</pubDate></item><item><title><![CDATA[Is Digital Clutter Holding Your Association Back? How Associations Can Optimise Their Online Footprint]]></title><link>https://templates.membershipmarketingschool.com/blogs/post/is-digital-clutter-holding-your-association-back</link><description><![CDATA[Associations often accumulate “digital dust” over time, from outdated website pages to social media profiles that no longer reflect current goals. ]]></description><content:encoded><![CDATA[
<div class="zpcontent-container blogpost-container "><div data-element-id="elm_Oaq3Yd_VSF2Y9kqVBQvWfg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer"><div data-element-id="elm_fBZTNfg4SjKa2CnvI09v2w" data-element-type="row" class="zprow zpalign-items- zpjustify-content- "><style type="text/css"></style><div data-element-id="elm_XqmmDBnXTHGdGWLX3SCz1Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_lmstmVqRQJaFNLRqCx2WJw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><span style="font-size:16px;">Associations often accumulate “digital dust” over time, from outdated website pages to social media profiles that no longer reflect current goals.&nbsp;</span><span style="color:inherit;font-size:16px;">A digital clean up isn’t just about tidying up; it’s about ensuring your online presence is polished, professional, and aligned with your mission. In this article, we’ll explore why this matters and how to get it done.</span></div></div></div></div></div>
</div><div data-element-id="elm_SZQOktubQ0E6NjWQdJrSUQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">What is a Digital Clean Up?</span></h2></div>
<div data-element-id="elm_iWTLoME8DSzVuN9luaAw4w" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><span style="color:inherit;font-size:16px;">A digital clean up is the process of reviewing, updating, and organising all your digital assets. This includes your website, social media profiles, partner websites, email lists, and any other online tools or platforms your association uses. The goal is to make sure everything is current, user-friendly, and working well together. It’s like giving your digital presence a fresh start, making it easier for your members to find what they need and for you to reach your goals.</span></div></div></div></div></div>
</div><div data-element-id="elm_Hx-lzlxBvVOYvndKwVkz6g" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Why Does a Digital Clean Up Matter?</span></h2></div>
<div data-element-id="elm_FDkSslGkaMtKBadobp0l5A" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:16px;">Imagine walking into an office filled with piles of paper everywhere—chaotic, right? Now think about your association’s digital footprint. Is it streamlined and current, or is it full of clutter that confuses potential members?</span></div><br/><div><span style="font-size:16px;color:inherit;">Over time, digital clutter builds up—old pages, outdated information, unused tools, and so on. This can make it harder for members to navigate your website, lead to missed opportunities, and even give a less-than-professional impression. A digital clean-up helps you cut through the noise, keeping things simple, effective, and aligned with your association’s goals. A well-organised digital presence:</span></div><br/><div><ul><li><span style="font-size:16px;color:inherit;"><span style="font-weight:bold;">Improves member experience:</span> A clean and organised digital presence means your members can easily find what they need, when they need it. No more hunting through outdated information—just a smooth, engaging experience that keeps them coming back.</span></li><li><span style="font-size:16px;"><span style="font-weight:bold;">Enhances member engagement: </span>Members are more likely to visit your website and social media pages if they know there’s always something new to see. Regular updates and fresh content can lead to higher click-through rates and more interactions.</span></li><li><span style="font-size:16px;"><span style="font-weight:bold;">Attracts new members:</span> Prospective members are more likely to be drawn to an association that appears active and engaged. Fresh, relevant content can make your association stand out and demonstrate its value to potential new members.</span></li><li><span style="font-size:16px;"><span style="font-weight:bold;">Boosts team productivity:</span> When your online resources are organised and streamlined, your team spends less time searching and more time doing. It’s all about working smarter, not harder!</span></li><li><span style="font-size:16px;"><span style="font-weight:bold;">Strengthens relationships:</span> By providing valuable and up-to-date information, you build trust and show that you understand and care about your members’ interests and needs. This can foster a stronger sense of community and loyalty.</span></li></ul></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_UatVoqwNDtuhJKDDM9LbiQ" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">How to Get Started</span></h2></div>
<div data-element-id="elm_YyQ56l30E-PPU6iBbNHPag" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><span style="color:inherit;font-size:16px;">A digital clean-up isn’t about making things perfect—it’s about making them better, step by step. And the best part? You don’t need to be a tech wisard to get started; it’s all about taking small, manageable actions that lead to big improvements! Here are some areas to get you started:</span></div><div style="color:inherit;"><ul><li><span style="font-size:16px;"><span style="color:inherit;"><span style="color:inherit;font-weight:bold;">Updating your website:&nbsp;</span></span>Fixing broken links, removing outdated content, and ensuring everything is easy to find.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Refreshing social media:</span>&nbsp;</span>Updating your bios, removing unused sub-groups and sub-pages, and making sure your branding is consistent.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Streamlining repetitive tasks:</span>&nbsp;</span>Setting up marketing automation to streamline manual tasks like email marketing, social media posting, member engagement campaigns, and more.</span></li><li><span style="font-size:16px;"><span style="color:inherit;font-weight:bold;">Updating and managing your partner and third-party websites:&nbsp;</span>Ensuring your association’s details, such as logos, contact information, and descriptions, are accurate on partner sites.</span></li><li><span style="font-size:16px;"><span style="color:inherit;"><span style="font-weight:bold;">Social listening:</span>&nbsp;</span>Tracking conversations around your association and creating a clear plan for responding to feedback to understand your members on a deeper level.</span></li></ul></div></div></div></div></div></div></div></div></div></div>
</div><div data-element-id="elm_nYUXOCzeHIID_pZlqQLKwg" data-element-type="heading" class="zpelement zpelem-heading "><style></style><h2
 class="zpheading zpheading-style-none zpheading-align-left " data-editor="true"><span style="color:inherit;">Join Membership Marketing School Digital Clean Up Challenge</span></h2></div>
<div data-element-id="elm_tD4MbU0vCcXsy5ApFOCfGw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div><span style="font-size:16px;">Feeling inspired but not sure where to start? We’ve got you covered! <a href="https://www.membershipmarketingschool.com/courses/digital-clean-up-challenge" title="Membership Marketing School’s 4-week Digital Clean Up Challenge" rel="">Membership Marketing School’s 4-week Digital Clean Up Challenge</a> is designed to guide you through every step of the process.</span></div></div><br/><div><span style="font-size:16px;color:inherit;">We will equip you with simple, step-by-step action plans that make digital makeovers easy, manageable, and even a little fun. Each week, we’ll focus on a different aspect of your digital presence, guiding you through tasks that will leave your platforms organised and optimised.</span></div><div><span style="font-size:16px;color:inherit;"><br/></span></div><div><span style="font-size:16px;color:inherit;">This challenge is more than just a clean-up; it’s an opportunity to enhance your association’s digital strategy and ensure that your online platforms are performing at their best.&nbsp;</span></div><br/><div><span style="font-size:16px;color:inherit;">So, are you ready to transform your digital space and make a lasting impact? Sign up for Membership Marketing School’s 4-week Digital Clean-Up Challenge today and let’s get started on this exciting journey together!</span></div></div></div></div></div></div></div></div></div></div></div></div></div>
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